Web Earnings

After the announcement of the MSN Beta Adcenter (With new and improved functionality!), MSN have introduced their Keyword Prediction Tool - which gives the number of searches over the past 12 months and breakdowns of age and gender. I’m not sure what they base the demographic data on, but at first glance it’s clear that data is skewed to the US. In the Adlabs section, there are also a few other handy things such as the Keyword Mutation Tool and the online Commercial Intention Tool. This is the first time I’ve discovered these and althoough it isn’t exactly groundbreaking, it shows that MSN are starting to think forward and develop new tools and apps which is what they’ll need to do if they ever want to pose any sort of a challenge to the mighty G!